Modern websites have become bloated beyond reason.
Click into a tech blog and you are greeted by a 5MB JavaScript bundle, a cookie consent banner, a newsletter modal, and a slick entry transition.
Your phone heats up before you even see the first paragraph.
The Best UI Doesn’t Compete for Attention
The purpose of a website is carrying information, not acting as a developer’s animation playground.
Brutalism and HTML-first aesthetics are returning because people are exhausted by decorative clutter.
Clear typographic hierarchy, decent line height, high contrast, and clean HTML do 90% of the design work.
Doing Less Beats Doing More
Ditch the crowded sidebar, ditch the floating widgets, ditch the skeleton screens built just to show off.
Instant load, readable text, close the tab when done.
Hitting those three basics puts a site ahead of almost everything modern frontend culture churns out.